The Haida brand is recognised for its wide range of tyre products. It offers three main categories of tyres, spread across 25 series and more than 1,000 varieties and specifications. These products cover all common models of commercial vehicles and passenger cars.
Haida’s all-steel radial tyres come in two main types: for short distances, medium and short distances, medium and long distances, long distances, and mining products. The semi-steel radial tyres include several products, such as the PCR, SUV, UHP and ST series. The bias tyres include products such as Jintianfu tyres, engineering tyres, mining tyres, industrial tyres, and agricultural tyres.
Haida’s current annual production capacity for automotive tyres reaches 12.2 million sets. This includes an annual production capacity of 10 million sets for passenger car semi-steel radial tyres, 1.5 million sets for commercial vehicle all-steel radial tyres, and 1 million sets for commercial bias tyres. In 2021, Haida’s turnover reached 5.45 billion RMB.
Haida adheres to core values such as putting the customer first, the pursuit of excellence, people-oriented focus, and long-term benefits. The company’s philosophy is based on the idea that the market is the foundation, development is the key, and innovation is the soul. The entrepreneurial spirit is reflected in loyalty to Haida and a determination never to give up. Haida’s development strategy aims to expand the tyre industry chain, enhance core competitiveness, and build a century-old industry for Haida.